Amazon Account Suspended Due to Related Accounts: A Comprehensive Reinstatement Guide

An Amazon account suspension due to related accounts is a serious issue that demands immediate and decisive action. Amazon's policy prohibits operating multiple Seller Central accounts without prior approval. This guide provides a detailed roadmap for crafting a compelling appeal and regaining selling privileges.

Understanding the Root Cause

Before drafting your Plan of Action (POA), it's crucial to accurately identify the reason for the suspension. Amazon suspects a connection between your account and another account exhibiting policy violations or performance issues. This suspicion arises from various factors, including:

• Shared Information: Identical names, addresses, phone numbers, email addresses, bank account details, credit card information, and IP addresses.
• Connected Devices: Using the same computers, tablets, or mobile devices to access multiple Seller Central accounts.
• Business Relationships: Previously owning, managing, or working for a business linked to another Amazon seller account.
• Amazon Seller Code of Conduct Violations One or more of the accounts have violated the Amazon Seller Code of Conduct.

Carefully analyze these factors to pinpoint the connection Amazon has identified. Denial is not an effective strategy; transparency and proactive disclosure are critical.

Corrective Actions Taken

This section details the steps you've taken to rectify the underlying issue that triggered the related account suspension. Address each point with concrete actions:

1. Identify the Related Account: State the name of the related account and, if possible, the name and contact information of its owner. Note that Amazon might not always provide this information, requiring you to conduct thorough internal investigations.
2. Investigate the Related Account's Performance: If possible, determine why the related account was flagged. Common issues include:
   • Product Authenticity Policy Violations: Complaints of inauthentic items, requiring review of sourcing procedures.
   • Intellectual Property Infringement: Reports of copyright, trademark, or patent violations necessitating a review of product listings (ASINs).
   • Poor Customer Service: High negative feedback, late shipment rates, or excessive order defect rates, demanding improvements in customer communication and fulfillment processes.
3. Address the Related Account's Issues (If Applicable): If the related account is under your control or you can influence its actions, take steps to resolve any outstanding performance issues or policy violations. Provide evidence of these actions in your appeal (e.g., screenshots of resolved cases, updated listing information, confirmation from the related account owner).
4. Clarify Account Ownership: If the related account belongs to someone else, clearly explain the nature of your relationship with that individual or business. Explain why Amazon might have perceived a connection. Offer any relevant documentation, such as past employment contracts or business partnership agreements, to clarify the situation.
5. Close the Duplicated Account: If you are indeed running multiple accounts without prior permission, close the secondary account. Include screenshots showing that the account is closed.

Preventive Measures Implemented

Outline the steps you've taken to prevent similar issues from recurring in the future. This demonstrates your commitment to maintaining a compliant Amazon selling account.

• Strengthened Account Security: Implemented two-factor authentication (2FA) on all Amazon accounts. Updated passwords and limited access to trusted personnel only.
• Revised Business Practices: Established clear protocols for account management, including designating a single individual responsible for Seller Central access and oversight. Regularly audit user permissions to ensure compliance.
• Enhanced Supplier Due Diligence: Implemented a rigorous supplier vetting process to ensure the authenticity and legality of all products. This includes verifying supplier credentials, conducting product inspections, and requesting detailed documentation.
• Improved Listing Quality Control: Established a process for reviewing all new and existing product listings to ensure compliance with Amazon's policies and guidelines. This includes verifying product details, images, and descriptions for accuracy and completeness. Proactively monitor your Account Health dashboard in Seller Central for any Performance Notifications.
• Obtained Prior Authorization (If Necessary): If you require multiple Seller Central accounts for legitimate business reasons (e.g., different brands or regions), formally request permission from Amazon to operate them. Clearly articulate the business rationale for each account.

Providing Supporting Evidence

Substantiate your claims with concrete evidence to reinforce your appeal. Gather relevant documentation, such as:

• Business Licenses and Registration Documents: Proof of business ownership and registration.
• Supplier Invoices and Purchase Orders: Documentation verifying the authenticity and legitimacy of your products.
• Account Closure Confirmation: Screenshots confirming the closure of any unauthorized related accounts.
• Communication Logs: Records of conversations with Amazon Seller Support or other relevant parties.
• Identity Verification Documents: Copies of your driver's license, passport, or other government-issued identification.

Best Practices for a Successful Appeal

• Be Concise and Focused: Amazon reviewers are inundated with appeals. Get to the point quickly and avoid unnecessary details.
• Be Honest and Transparent: Acknowledge any mistakes and take responsibility for your actions.
• Use Professional Language: Maintain a respectful and courteous tone throughout your appeal.
• Proofread Carefully: Ensure your appeal is free of grammatical errors and typos.
• Follow Up (If Necessary): If you don't receive a response within a reasonable timeframe, politely follow up with Amazon Seller Support.

Successfully appealing an Amazon account suspension due to related accounts requires meticulous preparation, thorough investigation, and a well-crafted Plan of Action. By following the steps outlined in this guide, you can significantly increase your chances of reinstatement and resume selling on Amazon.